Introductions & Theory
(About the Course, About Meta, FAQs)
Technical Knowledge
(Ads Manager, Business Manager, Pixel)
Media Buying Principles
(Prospecting, Remarketing, Scaling)
Research
(Avatar, Audience, Creative)
Copy & Creative
(Anatomy of a Good Ad, Examples)
Understanding Tracking
(Meta Pixel, CAPI, UTMs, Cross-Platform Tracking)
Psychology of Marketing
(Marketer and Client Psychology, Additional Resources)
Client Management
(Reporting, Handling Calls, Goal Setting)
Theoretical Knowledge
(KPIs, Types of Accounts, Further Education)
Sales
(Outreach With Value, Pitching, Pricing)
Website Conversion Rate Optimization Basics
+ 5 Free eBooks (Understanding UTMs, Plugging Profit Leaks, Post-Purchase Feedback Loop, Google Analytics 4 Basics, Get Creative With Creative)
+ Weekly Report Template, Daily Stats Template & more