Rocketship Academy

Categories: Meta Academy
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Course Content

Welcome to the Rocket Academy
A quick summary of what Rocket Academy is, how it came to be, and how you should use it.

  • Welcome to the Rocket Academy
    05:48

Introduction to Meta Advertising
In this chapter, we'll quickly walk you through how Meta functions as an advertising platform, what you need to get started with ads, and we'll teach you about setting up your practice ad account, along with other assets.

Ads Manager
We will explore the Ads Manager further in this chapter and will teach you about audiences, ad types, setting budgets and more.

Copy & Creative
We will talk about the importance of creative and copy in Meta ads in this chapter, and will teach you how to do your research, how to craft ads that work, and share examples.

Research
In this chapter, Ivan will teach you how to look at the competition, brainstorm different ad angles, and fill in an avatar sheet by using an example client. This set of videos has previously been used to educate our junior team members, so we believe you will find them useful, too. That said, since the videos have been recorded several years ago, it's possible that some of the tools mentioned in the videos are outdated or don't offer free trials anymore. You can find the link to the sheet Ivan used in these videos here: https://docs.google.com/spreadsheets/d/178NC93SWOBiW_De5PlX1roXqTpw2PWeO/edit?usp=sharing&ouid=104787736119515620174&rtpof=true&sd=true

Tracking on Meta
In this chapter, we will explain in simple terms how Meta tracking works, what the limitations are, and how we monitor this at Digital Rocket. This is one of the more complex topics in this course, so don't get discouraged if you don't fully understand it on first watch!

Scaling
Junior Media Buyers probably won't get a chance to scale so early in their careers, but we wanted to cover the basics either way, so you're better prepared for this when the time comes.

Theory & Further Education
In this chapter, we wanted to cover additional topics we often see people skip in marketing courses and share more resources you can learn from.

Psychology
Ivan, Digital Rocket CEO, will cover the important topics related to psychology you will need to know to be successful in your marketing career.

Client Management
Once you have a good grasp of what your job is as a Media Buyer, let's explore other important topics about organizing your work, maintaining quality, and communicating with your clients in a way that will help you retain them for longer.

Sales – Outreach & Intro
In this chapter, Ivan will teach you how to look for potential clients and how to establish the initial contact that will lead to the next step in the Sales Process - the Audit.

Sales – From Audit to Offer
Continuing from the last chapter, Ivan will talk about how he closes clients by auditing their business.

Ad, Ad Set, Campaign Creation